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June 2013

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RC Car Action - June 2013

Easy, Damron, you don't

Easy, Damron, you don't want to pull a cheek muscle. 2Damron Atkins Traxxas MARKETING MANAGER THE JOB When you work in RC, you wear many hats, and this is definitely the case for marketing managers. Not only are they integral in both development and marketing of new products, but they handle all promotion, events, advertising and marketing strategy. Marketing managers utilize the web, social media, and the industry press (magazines and websites alike) to get the word out to the public about their exciting new products. When catalogs need to be produced, events and trade shows need to be planned, and specialty projects to be put into motion, the rubber meets the road in the marketing and public relations departments. THE PRO Prior to joining Traxxas in 2005, Damron Atkins had a long background and love for radio control cars, trucks, and boats. His grandmother gave him a four-wheel drive buggy kit and all the gear as a combination birthday and Christmas gift when he was 10 years old. From that point, Damron bought every RC vehicle that he could barter for or save up to buy. Traxxas caught his eye when they rocked the hobby world with T-Maxx. "Introducing the fastest, most-innovative, most-durable radio control vehicles to future and current enthusiasts and watching their excitement as they imagine the fun they can have with it is the most rewarding part of my job,” he said. One of the things that his parents and teachers told him growing up was to do what you love and he told us that is exactly what he does. INTRODUCING THE FASTEST, MOST-INNOVATIVE, MOST-DURABLE RADIO CONTROL VEHICLES TO ENTHUSIASTS IS THE MOST REWARDING PART OF MY JOB. 3Much of Scott's day is spent pinned between boxes. 42 MORE FROM THIS ISSUE AT RCCARACTION.COM

HOBBY STORE OWNER/TRACK OPERATOR Lester Bastenbeck and Kyle Rhodes Wolcott Hobby and Airsoft THE JOB Regardless of where those of us who work in the RC industry end up, many begin their careers behind the counter at a hobby shop. For those interested in working in RC, it’s practically a no-brainer since we purchase, repair, and race our vehicles there, a hobby shop is our first contact with those who work in the RC industry. Working in a shop involves many types of skills as owners and employees alike must be expert salesmen, perform repairs, and work with customers to give them all the information they need to make educated purchases. There’s also clean-up, track repair and maintenance, answering phones and everything else a hobby shop needs to do to survive. Owners must also make sure the bills are paid, the shelves have inventory and racers and customers have all the info they need to come on down. THE PROS “I opened up my own shop because I couldn’t find a hobby shop with great customer service,” says Lester Bastenbeck about opening Wolcott Hobby in 2000. By 2003, the store moved to a bigger space and built a track with the help of some local racers. One of those local racers was Kyle Rhodes who had caught the RC bug from a friend. He saw RC racing and jumped in immediately. His parents got him a car, but would only let him race if he did well in school. With RC as his motivation, Kyle raced at Wolcott Hobby and volunteered his time and labor until he was 16. Kyle has been with Lester and Wolcott Hobby for four years and enjoys working with customers and getting to try out new products as soon as they come in to the shop. Although he can work on his own car and practice on slower days, Kyle says he mostly ends up behind the counter of the busy shop. Lester has owned and operated Wolcott Hobby for 13 years and along with Kyle and the other employees, builds and maintains the outdoor track as well as a new indoor 4 facility in Waterbury, CT. He also orders inventory, takes in deliveries, handles sales and special orders and runs the books and money for the shop. Finally, he updates the shop’s website and Facebook page to keep racers and customers up to date on sales, racing and events going on. "Do you guys carry parts?" GRAPHIC DESIGNER Scott Roberts Axial Racing THE JOB Those with an eye for color and design may find that something broad like graphic design is their ticket into RC. Graphic designers are responsible for everything from packaging and decal sheets, to catalogs, web banners, and anything else that needs to be created to support a product. They produce packaging, product design such as the print designs for pre-painted bodies and everything in between. RC designers need to be able to balance several aspects of the job as they are needed to not only design everything a customer sees in a hobby shop, but they also work with vendors, marketing teams, and even the occasional annoying magazine editor who needs photos at the last minute for a big feature (Thanks, Scott!). THE PRO Scott Roberts is Axial Racing’s graphic artist and if you’ve seen an Axial ad in this magazine, picked up the box for an SCX10 Jeep Wrangler Unlimited Rubicon, or even just saw that great-looking Axial logo on a banner at the track, then you’ve seen Scott’s work. “My brother and I worked odd jobs as kids and saved up enough money to buy a Tamiya Frog before finally getting our own Tamiya Porsche 956s,” said Scott, recounting the first step of his path to Axial. At the same time, Scott enjoyed programming and designing graphics until it developed into a full-time job at a friend’s design business. He studied commercial art at Rio Hondo College and web design at Art Center College of Design before joining HPI and then eventually coming on board at Axial. GRAPHIC DESIGNERS ARE RESPONSIBLE FOR EVERYTHING FROM PACKAGING AND DECAL SHEETS, TO CATALOGS, WEB BANNERS, AND ANYTHING ELSE THAT NEEDS TO BE CREATED TO SUPPORT A PRODUCT. JUNE 2013 43

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